When we’re buying clothes, whether that be online or in a store, we’re not always aware of their source, and nor do we care. For those who like fast fashion at a good price, the manufacturing process may not be a priority or deciding factor on whether to purchase something or not. However, looking into the ethical practices of many designer brands, it’s easy to see why many people are now choosing quality over price. In some instances, it can even be cost-effective to buy designer over high street brands in terms of longevity and resale value of the item.
The care and intricate detail that is poured into a designer bran’s repertoire is often staggering. This high level of attention is to be completed by skilled workers if the brand wants to maintain a high quality. Designer brands also tend to have more of a spotlight on the ethics of their company given the premium price tags. In many public cases, high street brands have been pulled up on their poor manufacturing processes, with unlawful working conditions and low quality materials. The difference here is that luxury brands are not in search of cheap, convenient fabrics like other brands, instead they want to acquire superior quality materials and fabrics for all their garments to best represent their brand.
When we invest in designer brands, we know we are purchasing an item of superior quality. Many designers source their materials from specialists from across the globe. Not only does this look better, it also feels better. Buyers of designer clothing will notice a cashmere sweater feels luxurious and soft compared to a cheaper cotton counterpart. Designer brands will use high quality materials and fabrics personally vetted by them to be of high standards, enough to then mass produce.
High Resale Value
Designer brands should be considered more of an investment. When you buy a premium brand item, whether that be a luxury dress, women’s designer swimwear or a handbag, the resale value is always extremely high (providing you’ve kept it in good condition). In fact, over time, you could be selling your item for more than you paid for it; take vintage Chanel for example.
Because of the extremely high quality materials used to create designer pieces, your favourite clothes will last longer. For example, luxury bridal lingerie is often handmade from superior quality fabrics, meaning the durability is far more than your typical high-street brand. In many cases, investing in designer brands can save you money for items that you regularly purchase, due to their longevity guarantee.
The benefits of buying designer brands doesn’t limit itself superior quality and ethics. Fashion pieces are moving from runway’s directly into luxury fashion retailers, meaning you’re wearing something that’s come straight off the catwalk. High-street retailers take their inspiration from designer brands, so often you’ll be wearing high fashion whilst it’s still being manufactured for other stores.