What is branding? And why branding your business is so important? Branding is not just about having a logo or a graphic element but goes way beyond it. It is everything from the logo to the website to the customer experience. Creating a personal brand is essential in today’s day and time as it lets you stand out from the crowd. As Jeff Bezos, the founder of Amazon once said:”Your brand is what people say about you when you are not in the room.”
Sometimes a well-designed restaurant, well-trained staff & delicious food is not enough to create brand awareness. A very essential brand asset for your restaurant can be your chef. It does not matter if your chef is trained at a top-notch culinary school, by his mother or he just taught himself in front of the internet. Branding a food professional can instantly boost up your market value and consumer’s interest in your restaurant. You can get custom made embroidered chef wear with unique logos and design to match your restaurant’s theme and style.
It is very important to connect with customers and build a loyal fanbase. Each and every restaurant owner should be well aware that building a brand is a key step towards a successful business. Branding your chef can set you apart from your compe
tition. If your business does not have a branding, it can be difficult for your food service business to target a specific audience.
Evolution of Chefs
We have seen chefs evolving especially from the early 2000’s – from working just in the kitchen to becoming the owner of restaurants. Cooking is not just about cooking anymore but much about the visual presentation. This has led many chefs personally coming to the dining area to present their finest food.
With an increasing number of food networks & T.V series, we have seen chefs evolve as entertainers as well. Many famous chefs are part of some documentaries which makes people think of them as experts. Many TV chefs who might not be even as professional as they tend to look on TV end up becoming restaurant owners, and later on grow & establish their franchise.
Over the past few years, chefs are now considered as experts. They are well informed about a variety of things which goes beyond cooking as well. People now put a lot of trust in chefs because they are thought of as experts
3 important skills for a chef
A chef’s work is not only limited to the kitchen but he also needs to handle and manage a team. Here are must-have skills expected from a chef –
- Management Skills – Any chef can cook a delicious meal but the huge task is to make the dish within time. A chef needs to handle the finances as well as implement new ideas and lead the team.
- Operational Skills – These are practical skills such as cooking meal and meal research ability which can be developed through online training or short educational courses.
- Positive Behaviour – A chef must pay attention to his employee and always communicate with respect. A chef’s behavior should be worth learning from